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Insights

Elevate your business decisions with jargon-free, fact based expert tips and advice

6 mins
Why Tracking Conversion Value is Crucial for Marketing Success in 2024

Find out how value based conversion tracking works, what you can do to set it up, and why you should be doing so to get the best out of your digital advertising.

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By Dan Drummond

What to do if Paid Ads aren't generating leads
5 mins
Why Your Paid Ad Campaigns Might Be Failing—and How to Fix Them

If you've tried paid ads and the results have been less than stellar, don't give up. This article digs into the reasons they can fail and what to do about it.

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By Dan Drummond

More articles

2 mins
An award-winning Digital Agency...almost

morphsites has been nominated for prestigious TechBehemoth awards! We need your help to win.

Portrait photo of company director Pete Fairburn.

By Pete Fairburn

A person sitting in a barn office working on a mac computer.
8 mins
What are anchor links, and why should you use them?

Anchor links may just be what your business needs to keep your audience engaged. But what are anchor links, exactly? And how can you use them effectively?

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By Eloise Blower

A project manager and developer sat at a large table chat before a meeting, both are smiling.
8 mins
5 Ways to write copy that converts

Start writing copy that maximises conversions and creates wins for your business.

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By Eloise Blower

A project manager sat in front of a glass partition screen in a modern office space looks at his laptop during a video call.
10 mins
How to keep your CTA content short and to-the-point

How do you create a CTA that... well... actually does what it says on the tin? In this morphsites insight, you'll find out how to create effective CTA buttons that will do exactly what they are supposed to do – motivate people to action.

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By Eloise Blower

9 mins
5 reasons why you need to consider upgrading to GA4 today

Google recently announced they will be killing off Google's Universal Analytics (UA) on the 1st of July 2023. With historical data being deleted just 6 months later! Google's rationale seems to be motivating every website owner in the land to upgrade to latest version of Google Analytics called UA4. UA4 was announced midway through 2020 but adoption has been slow as many marketers feel that the new version is inferior in many ways to Google's Universal Analytics (UA).

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By Dan Drummond

digital marketing results
7 mins
What is Digital Marketing - & why your business may need it

Digital Marketing is a term we've all heard. But to many business owners, it's a bit mysterious and therefore often disregarded. Like that button on the remote control - you don't know what it does so you never press it! We explain simply what digital marketing is, why you need it and how we can help

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By Greg Pankiewicz

Social media icons
7 mins
Everything (well, 5 things) you ever wanted to know about Facebook advertising

What are Facebook ads? Are they really worth it? Aren't they what all the cool kids are doing?

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By Greg Pankiewicz

Google ads example
9 mins
New Google Ads style rolled out for 2020

How the new Google Ads style rolled out for 2020 and how it will affect your business online

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By Dan Drummond

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