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Insights on strategy, websites, UX, and digital growth

Jargon-free, experience-backed insights to guide your digital decisions.

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Simple black and white drawing showing a magnifying glass revealing the real issue among many blurred ones, symbolising effective website planning, discovery workshops, and digital problem solving.
4 mins
Are you solving the right problem?

Before you jump into designing, coding, or marketing, ask this: have you defined the problem clearly enough? Too many projects start with a solution in search of a problem. This piece explores why defining the real issue first can transform the outcome of any digital project.

By Pete Fairburn

Custom Development
6 mins
Competitor research that helps you lead, not follow

Most businesses look at competitors the wrong way. Copying only ever keeps you level. This article explores how to identify real competitors (including the ones you don’t expect), what to benchmark, common pitfalls to avoid, and how to turn competitor research into innovation that puts you out in front.

By Pete Fairburn

More articles

How do you stand out in a world of AI slop and clutter?
3 mins
More signal, less noise

In a world where digital interference is constant, the hardest task for any business is being heard clearly by the right people. Search results, social feeds and AI-generated content all add to the static. What cuts through is a strong, recognisable signal: a message that your audience can instantly tune into and trust.

By Pete Fairburn
Line drawing of a modern search engine results page showing AI-generated answers, organic listings, video and image results, paid ads, and icons for tools like ChatGPT and Gemini.
6 mins
Is AI changing how we should plan websites and marketing strategies?

AI has changed how people search...and how your website needs to respond. This article explores why discovery, clearer content, and strategic paid search are becoming essential in a world of AI-generated answers.

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By Dan Drummond
How do you track leads from a website into your CRM to see what converts?
6 mins
Why Tracking Conversion Value is Crucial for Marketing Success in 2025

Find out how value based conversion tracking works, what you can do to set it up, and why you should be doing so to get the best out of your digital advertising.

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By Dan Drummond
What to do if Paid Ads aren't generating leads
5 mins
Why Your Paid Ad Campaigns Might Be Failing—and How to Fix Them

If you've tried paid ads and the results have been less than stellar, don't give up. This article digs into the reasons they can fail and what to do about it.

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By Dan Drummond
10 mins
How to write high-ranking content Google will love

If you want to gain more site traffic, generate quality leads, and convert your audience, you’re in the right place. And it all begins with your content.

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By Dan Drummond
2 mins
An award-winning Digital Agency...almost

morphsites has been nominated for prestigious TechBehemoth awards! We need your help to win.

By Pete Fairburn
A person sitting in a barn office working on a mac computer.
8 mins
What are anchor links, and why should you use them?

Anchor links may just be what your business needs to keep your audience engaged. But what are anchor links, exactly? And how can you use them effectively?
A project manager and developer sat at a large table chat before a meeting, both are smiling.
8 mins
5 Ways to write copy that converts

Start writing copy that maximises conversions and creates wins for your business.

I need help with…

A new website Custom Development Design and branding E-commerce Getting more traffic Increasing revenue Online advertising Support and Maintenance

Featured articles

Simple black and white drawing showing a magnifying glass revealing the real issue among many blurred ones, symbolising effective website planning, discovery workshops, and digital problem solving. Are you solving the right problem? Competitor research that helps you lead, not follow How do you stand out in a world of AI slop and clutter? More signal, less noise An AI robot doing all manner of creative and digital work. Do businesses need Digital and Creative agencies in the era of AI? Do you still need an agency in 2025 or can AI do it all? Line drawing of a modern search engine results page showing AI-generated answers, organic listings, video and image results, paid ads, and icons for tools like ChatGPT and Gemini. Is AI changing how we should plan websites and marketing strategies? Why website maintenance matters - prevention is better than cure Prevention is better than cure: why website maintenance matters. Minimal sitemap illustration showing homepage and subpages ending in stop signs, representing failed UX planning Planning a Website or Digital Project? Here’s What to Do First. Can AI replace web developers? A robot ponders this question while looking sad. Can AI replace your development team? Visual graphic featuring a bold “10X” to represent the return on investment from choosing a custom website over a cheaper template solution. Why one client spent 10x more on a custom website and never looked back Business website offline due to lack of maintenance - importance of website support services for uptime and reliability "It’s Fine" and Other Famous Last Words: Why Website Maintenance Isn’t Optional How do you track leads from a website into your CRM to see what converts? Why Tracking Conversion Value is Crucial for Marketing Success in 2025

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