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Ice lolly
7 mins
How to estimate the cost of your PPC campaigns

Unless you want to lose your lolly or fancy a flutter, read this before making an expensive mistake

Portrait photo of company director Pete Fairburn.

By Pete Fairburn
laptop showing Google homepage
9 mins
What is a SERP? What does SERP mean?

What are SERPs? How do they work? Find out more about something you probably use every day.

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By Greg Pankiewicz

More articles

Person looking at documents
6 mins
Why keyword planning is critical for a successful PPC campaign

If you don't think you need to invest some time into keyword planning for your online ads, read this now.

Portrait photo of company director Pete Fairburn.

By Pete Fairburn
Tools
7 mins
Tools for keyword and budget research

Don't expect a good result when you've used the wrong tool. Or the right tool wrong.

Portrait photo of company director Pete Fairburn.

By Pete Fairburn
computer screen full of coding
16 mins
Top 5 website building tips

Building a well-performing website is not as easy as you think. Read my top five considerations to help you along
Sunrise/Sunset
7 mins
Five things you need to know about the looming Magento support deadline

If you don't think you need to invest some time into keyword planing for your online ads, read this now.

Portrait photo of company director Pete Fairburn.

By Pete Fairburn
Google ads example
9 mins
New Google Ads style rolled out for 2020

How the new Google Ads style rolled out for 2020 and how it will affect your business online

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By Dan Drummond

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