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01460 984284You know your business better than anyone. And if you were asked to give a 30-second pitch to a potential customer you'd probably nail it!
But what would happen if that same potential customer landed on your website? Would they quickly understand why they should be using your company?
If not they could be leaving for a competitor's website. Your website should be your company's best sales tool - always on 24/7 - so how can you make the most of this powerful opportunity?
Research shows that you have 7 seconds or less to capture the attention of a potential customer, so clearly show what it is that makes you stand out from your competitors.
Ensure all your products and services are listed. If you don't mention your full range of services, how is a potential customer going to find out about them?
For those businesses that sell online, the shopping experience should be smooth and pain-free. Make sure users can filter long lists of products, save ones they're interested in, and easily buy once they've made up their mind.
Everyone knows everything about everyone else online. Which means prices and products can be really similar as competitors match each other. So how can you differentiate yourself?
Establish trust via reviews.
A good place to start is the Google Knowledge Panel, otherwise known as that box on the right-hand side of the Google screen which shows all of a business’s details, including their reviews.
A step up from this is to use a reviews platform like Reviews.co.uk. This lets you easily automate request reviews and integrate your results into a handy webpage widget. There’s an example at the foot of our homepage www.morphsites.com
One of our specialities is complex integrations. Need your website to talk to your financing software and then authorise your warehouse to proceed with order dispatch? That's exactly the sort of challenge we relish.
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Ordering online is for many industries the de facto route for customers. We help you capitalise on this enormous and highly competitive market with industry-leading websites.
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WordPress is one of the best known website platforms available. Whilst it has many strengths, it's not always the best fit for every business. Why not speak to us first for an honest appraisal of the best platform for your business needs?
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