New e-commerce website with PPC marketing

Assisting a beloved local brand build a national e-commerce offering

The name Miles goes back a long way, in fact, they have been blending tea since 1888. So you can certainly say they know a thing or two about the humble cuppa – you could even call them experts.

Miles Tea & Coffee wanted an effective direct to consumer e-commerce website to sit alongside their existing B2B business. morphsites provided bespoke development and a very effective advertising campaign to drive new customers to their site and increase revenue.

Work this project included

Results

“Miles Tea & Coffee have certainly benefited from their new site and digital marketing. Just look at some of the stats below...”

631% ROI

Highly profitable

Return in the first 6 months from paid search.

8.7% Conversion Rate

Effective e-commerce

Average website conversion rate since redesign.

108% YOY Increase

Year on year traffic increase

Results of the new website redesign and successful paid search campaigns.

Web design

Using our in-house CMS, we created a beautiful website that not only appeals visually, but importantly also allows client-led design changes. With new products and offers regularly coming to market, Miles Tea & Coffee wanted to be able to update the website in-house, whilst maintaining brand and design consistency.

E-commerce

Miles Tea & Coffee knew the potential consumer market for tea and coffee delivery across the UK was huge. That's where we came in. Using seamless UX, easy to navigate baskets and customer accounts, we developed a site that encouraged purchasing by quickly funneling clients to products that met their requirements, whether that be a strong coffee or a delicious hot chocolate!

Bespoke development

Custom CMS

Our flexible CMS system allowed us to build the exact functionality that was required, tailoring processes to align directly with Miles Tea & Coffee's business.

Future proof functionality

Since the site launch, we have continued to amend and improve the site, as well as fulfilling multple additional functionality client requests.

Paid search

Miles Tea & Coffee understood the competitive nature of the online beverage market, so together we created a dual best practice strategy of SEO and Paid Search. After incorporating SEO into the site build, we researched, created and actively managed ongoing Paid Search campaigns on Google.

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