Don't just take our word for it...
The benefits of video marketing and content
Research shows that people watch an average of 16 hours of online video per week, with 84% of people saying that they've been convinced to buy a product or service by watching a brand's video.
In addition, with YouTube reaching more 18-49 year olds in an average week than all cable TV networks combined, according to Google, and more than 66% of consumers preferring to watch a video instead of reading about a product, it's easy to say that video and motion graphics are highly valuable to businesses.
With the above in mind, we need to consider the importance of getting the tone of your video content right. Research also shows that many consumers have decided to not buy a product because the video voiceover annoyed them.