The Challenge: A Side Business in Need of Growth

Smashing sales targets with morphsites

Steve Bristow Furniture was a relatively unknown brand, operating as a side business to Steve Bristow Masonry—a multi-million-pound company specialising in high-end stonework.

The goal was to take advantage of high-quality offcuts from the masonry business to create luxury stone furniture, including marble tables, quartz furniture, and bespoke coffee tables.

Despite the expertise and cutting-edge technology behind the brand, the furniture side lacked brand awareness, online presence, and a clear marketing strategy to reach its ideal audience: high-end homeowners, designers, restaurants, and cafes looking for premium furniture.

The Solution: A Tailored Digital Marketing Strategy

MorphSites partnered with Steve Bristow Furniture to create a comprehensive marketing strategy focused on building brand recognition, increasing inquiries, and driving consistent sales growth.

Our approach included:

Understanding the Audience: We identified the key target markets and their online search behaviors.

Messaging & USPs: We refined the brand’s unique selling points, focusing on craftsmanship, sustainability (using offcuts), and high-end design.

Website Transformation: The original website wasn’t performing well, so we rebuilt it on Shopify, improving the UX, product presentation, and storytelling.

Multi-Channel Digital Marketing: We launched Google Ads, Facebook Ads, and LinkedIn Ads, ensuring the brand was seen by the right customers at the right time.

Work this project included

The Results

From the moment our strategy was implemented, Steve Bristow Furniture saw consistent month-on-month growth, with only one month missing target—every other month, targets were hit or exceeded.

As the brand gained more customers, word-of-mouth referrals started multiplying, creating a snowball effect. This organic growth, combined with our continued marketing efforts, has positioned Steve Bristow Furniture as a leading name in luxury stone furniture.

““The results have been tremendous. The original side of the business used to hit targets once every 5 months. Now we are hitting targets 9 times out of 10. Its been a major turnaround inside 12 months. We are now working with morphsites on revamping the marketing and the website on the masonry side of the business too.””

Steve Bristow - Managing Director

9 out of 10 months

Exceeding Sales Targets

Consistent month-on-month growth

500%

Web Traffic

Increase in web traffic year on year

Award winning

Establishing a strong brand identity

By aligning the brand with luxury, craftsmanship, and innovation, we reinforced its association with high-end materials and bespoke design. Every touchpoint—from the website’s sleek design to the refined messaging in ads and content—was crafted to communicate exclusivity and quality. This premium branding not only builds trust and credibility among discerning buyers but also creates a perception of value, allowing the company to attract high-net-worth homeowners, designers, and upscale businesses. As a result, this strategic brand positioning has directly contributed to increased sales, higher conversion rates, and stronger customer loyalty, as buyers are more willing to invest in furniture that reflects their own aspirations for luxury living.

Website transformation

Shopify’s intuitive, scalable platform allowed us to create a sleek, high-converting online store that showcased the brand’s luxury marble and quartz furniture with stunning visuals, compelling product descriptions, and seamless navigation. The platform’s built-in e-commerce tools made it easier to manage inventory, process transactions, and integrate with marketing channels like Google Ads, Facebook Ads, and LinkedIn Ads, ensuring a streamlined customer journey from discovery to purchase.

Additionally, Shopify’s cost-effectiveness—compared to custom-built alternatives—meant that more budget could be allocated to strategic advertising and brand growth, rather than expensive development work. The result? A more polished, high-performing website that consistently drives sales and elevates the brand’s online presence.

Driving growth with digital marketing

Digital marketing played a crucial role in driving growth for Steve Bristow Furniture, ensuring the brand reached the right audience at the right time. Through a strategic mix of Google Ads, LinkedIn Ads, and Pinterest Ads, we were able to attract high-intent buyers, increase brand awareness, and drive both showroom visits and e-commerce orders.

Google Ads captured active searchers looking for luxury marble and quartz furniture, while LinkedIn helped us reach high-end interior designers and businesses. Pinterest, being a highly visual platform, was perfect for showcasing the elegance of the furniture and inspiring potential buyers.

To maximise efficiency, we implemented phone tracking and lead qualification, allowing us to identify high-value inquiries, track where the best leads were coming from, and refine our campaigns for even stronger results. This data-driven approach ensured that every marketing pound spent contributed to consistent growth, exceeding sales targets month after month.

Continuing the journey

Steve Bristow Furniture began as an idea. We are thrilled to be part of their journey and to help them to continue to smash ambitious targets for growth into 2025 and beyond.

And we are proud to be part of their journey.

Your story. Our reality.

No matter what vision you have for your business, you can rest assured morphsites will be able to bring it to life. We’ve helped small and large businesses build unique, custom websites and programs that have transformed the way their business works online, and Steve Bristow Furniture is just one of them. And we would be more than happy to use our creative intelligence to turn your ideas into reality, too.

We’re taking our meetings online.

Need expert advice?