Scaling up whilst keeping your roots

Teaming up to 'deliver winners'

Gregory Distribution are a well-known regional logistics brand with distinctive vehicle livery. How could they translate this into a nationwide offering? They tasked morphsites with both a fresh site design and the marketing challenge of attracting leads from major companies across the UK.

Translating key business goals into a digital format

Following an initial brief and discovery meeting, morphsites created a detailed sitemap along with wireframes for key pages and components.

Breathing new life into a traditional brand

Once agreed, our in-house team then created several detailed design options. These were centred around the brief of incorporating Gregory’s traditional brand colours into a modern website, as well as encompassing varied company group brands. This branding was to be used to create a visually attractive brochure site highlighting their national coverage despite starting as a local trusted SW family business with regional heritage roots.

Easy site management, now and onwards

Working closely with Gregory’s to identify their CMS needs and requirements, we selected an appropriate system that allowed both user-friendliness and technical flexibility.
This CMS incorporates building block components, allows for quick creation of new pages and limitless future expansion. In person training was provided, ensuring Gregory were equiped for in-house site management and content-loading.

Work this project included

The Results

The gorgeous end product was a clean and responsive site that clearly demonstrates Gregory Distribution's ability to cover all market sectors and major industries in the UK, including showcasing their impressive blue-chip client base of such well recognised brands as Amazon

Throughout the site, clear Calls To Action help users to efficiently get in touch, resulting in a lead-generation led site.

And behind the scenes, there's an easy to use CMS allowing easy site maintenance and content creation.

““I'd highly recommend Morphsites. It felt like we were in the hands of experts throughout the project.””

Rachel Stidworthy - Group Communications Manager

Fully leveraging a strong brand identity

With their eye-catching brown branding, Gregory Disitribution lorries are easily spotted and a regular feature across the UK motorway network.
Additionally, several smaller former family business also form part of the Gregory Group, each with their own historic branding and colours.

The challenge? Seemlessly combine all of this variety into a single, modern and eye catching design.

Showcasing services

Gregory Distribution offer services covering virtually the entire logistics sector - but how do you communicate such a wide variety clearly and concisely?
By creating a comprehensive and detailed sitemap early in the project, we're worked in partnership to ensure all key sectors where covered. Each sector has its own distinct page, meaning intuitive navigation for the user and better SEO visibility.

Beautiful design with an intuitive CMS

Translating all of the above into a responsive and eye-catching design wasn't the only project requirement:
Gregory Distribution have an in house marketing team who would go on to manage and update website after launch. After careful research, Statamic was selected as the CMS platform best suited to this scenario.
By creating custom CMS components, or content building blocks, a huge number of design permutations were unlocked.
Combined with a visually attractive and intuitive CMS, the Gregory team now have the digital tools they'd always wanted!

We’re taking our meetings online.

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Teaming up to 'deliver winners'

The Results

Fully leveraging a strong brand identity

Showcasing services

Beautiful design with an intuitive CMS

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